Ignite
A two-year internal branding initiative that evolved from a logo brief into a scalable global brand system, uniting teams, strengthening culture, and improving engagement across regions.
Services:
Brand Strategy
Industry:
FMCG
Timeline
5 Weeks
Project Ignite was designed to function as more than an internal program it needed to become a shared identity across geographies.
Audience
Cross-functional internal teams across India, Mexico, and Warsaw, operating in different cultural and operational contexts.Story
Ignite as a symbol of ownership, momentum, and collective progress an initiative employees could believe in and feel part of.Product / Service
An internal innovation and engagement platform designed to activate participation, learning, and collaboration.Personality
Confident, inclusive, forward-looking, and human professional without feeling corporate or distant.
At the intersection of these four elements, Project Ignite became a unifying internal brand rather than a short-term campaign.
Solution
1. Strategy
We established a clear brand direction by aligning leadership intent with employee expectations. The initiative was positioned as a long-term movement, not a one-off activation, with a unified narrative and tone that could scale globally.
2. Design
A flexible visual identity system was created, anchored by a dynamic logo. The design language balanced energy with clarity, enabling consistency across print, digital, and physical environments while remaining culturally adaptable.
3. Development
We built a modular brand system with repeatable templates and clear usage rules. This allowed teams to create and deploy assets efficiently without diluting brand integrity.
4. Implementation
The brand was activated across key touchpoints including internal communications, events, ATOM Magazine features (Vol. 4 & 5), and merchandise such as T-shirts, mugs, badges, and certificates bringing the brand into everyday employee experiences.
5. Optimization
Design workflows were streamlined to reduce turnaround time and improve adoption. Continuous refinement ensured clarity, consistency, and sustained engagement over the two-year lifecycle.
Outcome
Project Ignite successfully transformed into a scalable internal brand ecosystem, fostering global alignment, increasing engagement, and strengthening organizational culture at Colgate-Palmolive.
